REEL PROMOTE
Reel Promote is a campaign platform for local film studios to promote trailers, sell tickets, and share special offers with cinephiles on Reel Talk.
My Role
Product Designer
UX Researcher
UI Designer
Platform
Website
Tools Used
Figma
Miro
Notion
Timeline
Jan 2025- April 2025
XFN
PM
Frontend Developers
Backend Developers
PROBLEM
User Problem
Creating an ad on most platforms is complex and time-consuming, especially for small film studios with limited marketing resources. They often face confusing workflows, scattered input fields, and unclear guidance, leading to longer setup times, errors, and delays in launching campaigns.
Challenges
How might we design an intuitive, step-by-step ad creation flow that guides studios through building an ad quickly and accurately, helping them launch campaigns faster while avoiding costly mistakes?
Business Problem
For Reel Talk, reducing friction in the ad creation process is essential to attract and retain advertisers. A slow or confusing setup experience can discourage studios from running campaigns and limit adoption of the Reel Promote platform, directly impacting its ability to generate revenue.
Objective
Design the ‘Create a New Ad’ experience from the ground up — simplifying steps, clarifying required inputs, and providing clear guidance to help studios launch targeted ads faster, with fewer errors and minimal effort — supporting Reel Talk’s monetization and advertiser retention goals.
Impact
Efficiency Boost:
The redesigned flow reduced ad creation time by 40%, enabling studios to get campaigns live faster.
Higher Completion Rate:
Clear guidance and simplified steps increased ad creation success rates and reduced drop-offs
during setup.
Revenue Growth Potential:
By improving ease of use, Reel Talk strengthened its value proposition to studios, helping attract more advertisers and encouraging repeat campaign creation.
Before
After
More Design process is coming soon, stay tuned!
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