FlikshopME
A platform that helps incarcerated users create resumes and prepare for interviews with AI assistance
My Role
Interaction Designer
UI Designer
UX Researcher
Platform
Tablet
Android
Tools Used
Figma
Miro
Asana
XFN
PM
UX Researcher
Timeline
September 2023 - May 2024
My Role
Interaction Designer
UI Designer
UX Researcher
Platform
Tablet
Android
Tools Used
Figma
Miro
Asana
Timeline
September 2023 - May 2024
Team
PM
UX Researcher
About
About
FlikshopME is an educational platform, designed to offer a range of courses and career assistance for incarcerated individuals in correctional facilities, aiding in their transition back to society and securing full-time employment in the United States. Our project focused on assisting users in crafting resumes and providing guided interview practice to enhance their confidence.
FlikshopME is an educational platform, designed to offer a range of courses and career assistance for incarcerated individuals in correctional facilities, aiding in their transition back to society and securing full-time employment in the United States. Our project focused on assisting users in crafting resumes and providing guided interview practice to enhance their confidence.
PROBLEM
PROBLEM
User Problem
User Problem
Incarcerated users with lower academic backgrounds struggled with language and grammar when crafting resumes, resulting in time-consuming efforts and rarely receiving responses from employer.
Incarcerated users with lower academic backgrounds struggled with language and grammar when crafting resumes, resulting in time-consuming efforts and rarely receiving responses from employer.
The Challenge
The Challenge
How might we help incarcerated individuals in efficiently crafting resumes and preparing for interviews, thereby minimizing the obstacles they encounter in their job search preparation?
How might we help incarcerated individuals in efficiently crafting resumes and preparing for interviews, thereby minimizing the obstacles they encounter in their job search preparation?
Design Goals
Design Goals
Create an intuitive and supportive educational platform that enables incarcerated individuals to efficiently craft resumes and prepare for interviews. This platform aims to reduce the obstacles these individuals face in their job search preparation, thereby enhancing their confidence and increasing their chances of securing full-time employment upon reentry into society.
Create an intuitive and supportive educational platform that enables incarcerated individuals to efficiently craft resumes and prepare for interviews. This platform aims to reduce the obstacles these individuals face in their job search preparation, thereby enhancing their confidence and increasing their chances of securing full-time employment upon reentry into society.
RESEARCH
RESEARCH
Business Model Canvas
Business Model Canvas
We performed a business model canvas and competitive analysis to determine FlikshopME's unique value proposition. FlikshopME is dedicated to offering incarcerated individuals access to a comprehensive array of educational resources, career support, and practical tools aimed at helping their reintegration into society. Our platform not only delivers diverse courses but also provides career assistance, including resume-building features integrated with an AI coach for interview preparation.
We performed a business model canvas and competitive analysis to determine FlikshopME's unique value proposition. FlikshopME is dedicated to offering incarcerated individuals access to a comprehensive array of educational resources, career support, and practical tools aimed at helping their reintegration into society. Our platform not only delivers diverse courses but also provides career assistance, including resume-building features integrated with an AI coach for interview preparation.
By empowering users to cultivate essential skills and improve their employability, FlikshopME endeavors to enhance their prospects for successful community reentry and secure full-time employment, thereby contributing to the reduction of recidivism rates in the United States.
By empowering users to cultivate essential skills and improve their employability, FlikshopME endeavors to enhance their prospects for successful community reentry and secure full-time employment, thereby contributing to the reduction of recidivism rates in the United States.
Field Studies
Field Studies
We attended the in-person certification graduation ceremony from Flikshop's Entrepreneurship Program for Cohort 109 at the AWS office in Virginia. During this event, we interviewed the program's students, who were formerly incarcerated individuals and returning citizens, to observe peer interactions and gather insights into their learning experiences.
We attended the in-person certification graduation ceremony from Flikshop's Entrepreneurship Program for Cohort 109 at the AWS office in Virginia. During this event, we interviewed the program's students, who were formerly incarcerated individuals and returning citizens, to observe peer interactions and gather insights into their learning experiences.
Target User Profile
Target User Profile
We created three personas based on our field studies and in-depth interviews. These three types of people represent users who want to create resumes and smoothly reintegrate into the community. We believe their backgrounds, learning experiences, and needs vary depending on their motivations and objectives.
We created three personas based on our field studies and in-depth interviews. These three types of people represent users who want to create resumes and smoothly reintegrate into the community. We believe their backgrounds, learning experiences, and needs vary depending on their motivations and objectives.
IDEATION
IDEATION
Brainstorm
Brainstorm
As a team, we brainstormed five sketches based on various interpretations and viewpoints to develop products that align with stakeholders' and users' requirements and needs. We showcased these sketches to stakeholders and elucidated our design approach using Figjam during a Zoom meeting. Ultimately, we narrowed down the design scope to focus on creating resumes with templates and AI, along with practicing interviews with AI assistance.
As a team, we brainstormed five sketches based on various interpretations and viewpoints to develop products that align with stakeholders' and users' requirements and needs. We showcased these sketches to stakeholders and elucidated our design approach using Figjam during a Zoom meeting. Ultimately, we narrowed down the design scope to focus on creating resumes with templates and AI, along with practicing interviews with AI assistance.
User Flow
User Flow
We crafted a user flow to map out the journey users undertake when navigating through resume creation and interview practice with AI assistance, ensuring a seamless and intuitive experience from start to finish.
We crafted a user flow to map out the journey users undertake when navigating through resume creation and interview practice with AI assistance, ensuring a seamless and intuitive experience from start to finish.
UI Design
UI Design
We employed the Flikshop educational product design system to develop our product, ensuring alignment with its brand identity and values. This approach facilitated consistency and cohesion across all aspects of the product, enhancing user familiarity and trust. Additionally, leveraging established design principles from the Flikshop system enabled us to streamline the development process and maintain a cohesive visual language throughout the product.
We employed the Flikshop educational product design system to develop our product, ensuring alignment with its brand identity and values. This approach facilitated consistency and cohesion across all aspects of the product, enhancing user familiarity and trust. Additionally, leveraging established design principles from the Flikshop system enabled us to streamline the development process and maintain a cohesive visual language throughout the product.
MID-FI DESIGN
MID-FI DESIGN
Add about me
Add about me
AI assistance can provide ideas and options for users to add into their “about” section.
AI assistance can provide ideas and options for users to add into their “about” section.
Add skills
Add skills
AI assistance can provide users with suggested skills that align with their backgrounds and desired career paths.
AI assistance can provide users with suggested skills that align with their backgrounds and desired career paths.
USER TESTING
USER TESTING
We conducted four in-person user tests and interviews over a week, with each session lasting for one hour.
All four participants were incarcerated in federal prisons and had previous experience creating resumes. During the tests, they successfully navigated through the resume creation process and practiced interviews with AI assistance, indicating that our product design is intuitive and user-friendly.
We conducted four in-person user tests and interviews over a week, with each session lasting for one hour.
All four participants were incarcerated in federal prisons and had previous experience creating resumes. During the tests, they successfully navigated through the resume creation process and practiced interviews with AI assistance, indicating that our product design is intuitive and user-friendly.
HI-FI DESIGN
HI-FI DESIGN
In our high-fidelity prototype design, we focused on addressing users' problems and needs identified through usability testing. This involved enhancing visibility by increasing button size, providing more AI-generated options to improve flexibility, and ensuring accessibility with a Spanish version of the design. Additionally, we retained the user flow from the mid-fidelity design, as user testing confirmed a 100% ease of use and intuition."
In our high-fidelity prototype design, we focused on addressing users' problems and needs identified through usability testing. This involved enhancing visibility by increasing button size, providing more AI-generated options to improve flexibility, and ensuring accessibility with a Spanish version of the design. Additionally, we retained the user flow from the mid-fidelity design, as user testing confirmed a 100% ease of use and intuition."
Add and edit “About Me” section using AI generated assistance.
Add and edit “About Me” section using AI generated assistance.
“More Options” can generate additional choices for users to select and incorporate into their professional experiences.
“More Options” can generate additional choices for users to select and incorporate into their professional experiences.
“Job positions”: Users have the flexibility to switch between job positions, such as IT Sales, based on their preferences. AI assistance then generates options tailored to the selected job.
“Job positions”: Users have the flexibility to switch between job positions, such as IT Sales, based on their preferences. AI assistance then generates options tailored to the selected job.
“AI Writing” can assistance users in rephrasing and changing the tone of content.
“AI Writing” can assistance users in rephrasing and changing the tone of content.
Spanish Version
Spanish Version
We designed a Spanish version of our product to promote inclusivity, diversity, and accessibility. This decision accommodates a high percentage of Spanish-speaking incarcerated users, ensuring they have equal access to our platform. By breaking down language barriers, we empower these users to engage effectively.
We designed a Spanish version of our product to promote inclusivity, diversity, and accessibility. This decision accommodates a high percentage of Spanish-speaking incarcerated users, ensuring they have equal access to our platform. By breaking down language barriers, we empower these users to engage effectively.
REFLECTION
REFLECTION
My Roles
My Roles
Throughout the process, I had the opportunity to take on various roles, each contributing uniquely to our collective effort.
As a facilitator, I ensured our meetings were productive and that everyone had a chance to voice their ideas.
In the role of a communicator, I maintained clear and consistent updates with team members and stakeholders, ensuring alignment and transparency.
Acting as an interviewer, I directly engaged with users, gathering invaluable insights that shaped our design decisions.
As an interview and testing notetaker, I assisted in collecting valuable user feedback and suggestions for the team to review on our central document.
As a designer, I translated these insights into tangible prototypes, iterating based on feedback and collaborative input by partnered with 2 designers and 2 researchers.
This dynamic interchange of roles fostered a deeper understanding of different perspectives, enhanced our problem-solving capabilities, and ultimately led to a more cohesive and user-centered product. The experience underscored the importance of flexibility, open communication, and shared responsibility in achieving our project goals.
Throughout the process, I had the opportunity to take on various roles, each contributing uniquely to our collective effort.
As a facilitator, I ensured our meetings were productive and that everyone had a chance to voice their ideas.
In the role of a communicator, I maintained clear and consistent updates with team members and stakeholders, ensuring alignment and transparency.
Acting as an interviewer, I directly engaged with users, gathering invaluable insights that shaped our design decisions.
As an interview and testing notetaker, I assisted in collecting valuable user feedback and suggestions for the team to review on our central document.
As a designer, I translated these insights into tangible prototypes, iterating based on feedback and collaborative input by partnered with 2 designers and 2 researchers.
This dynamic interchange of roles fostered a deeper understanding of different perspectives, enhanced our problem-solving capabilities, and ultimately led to a more cohesive and user-centered product. The experience underscored the importance of flexibility, open communication, and shared responsibility in achieving our project goals.
Throughout the process, I had the opportunity to take on various roles, each contributing uniquely to our collective effort.
As a facilitator, I ensured our meetings were productive and that everyone had a chance to voice their ideas.
In the role of a communicator, I maintained clear and consistent updates with team members and stakeholders, ensuring alignment and transparency.
Acting as an interviewer, I directly engaged with users, gathering invaluable insights that shaped our design decisions.
As an interview and testing notetaker, I assisted in collecting valuable user feedback and suggestions for the team to review on our central document.
As a designer, I translated these insights into tangible prototypes, iterating based on feedback and collaborative input by partnered with 2 designers and 2 researchers.
This dynamic interchange of roles fostered a deeper understanding of different perspectives, enhanced our problem-solving capabilities, and ultimately led to a more cohesive and user-centered product. The experience underscored the importance of flexibility, open communication, and shared responsibility in achieving our project goals.
FlikshopME
A platform that helps incarcerated users create resumes and prepare for interviews with AI assistance
Checkout my other projects
Checkout my other projects
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Reel Talk
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PharmPass
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